Unbreak My Blonde Shampoo

Use as a complete system with Unbreak My Blonde Conditioner and reviving Leave-in Treatment. Apply to wet hair, massage into a lather and rinse. Follow with Conditioner.

"MATRIX, the leading professional hair care and hair color company in the United States, is part of the professional products division of L'Oreal USA. Matrix was founded in 1980 by an American team of hair stylists, husband and wife, Arnie and Cydell Miller. Before founding Matrix, Mr. Miller worked as a hairdresser for over 20 years. Mr. Miller decided to try his hand at running another company in 1971, when he developed custom eyelash extensions. He founded Ardell to sell the product to retailers and beauty salons. Eventually Ardell created and sold a hair coloring product. The Millers wanted to provide hairdressers with a wide range of products that would help them grow their business and provide the means to use their talents and creativity to their fullest potential. Now, more than two decades later, the Millers' original ideas are still relevant, and Matrix is committed to developing salon professionals with a wide range of hair care, coloring and texturing products, including."