Silver Shampoo

Innovative hair care and color products tested and approved by the world's largest hairdressers. We constantly strive to maintain the highest quality standards in terms of performance, comfort and safety. Eugène Schueller, a true pioneer in the field of research, used his genius to create reliable solutions for the needs of hairdressers. He created the first safe hair dye called Oréal. Since 1909, L'Oréal Professionnel has consistently provided cutting edge hair technology to hairdressers and their clients to meet their every need. We are constantly connected with fashion. Supporting over 800 fashion shows worldwide, L'Oréal Professionnel inspires salon trends and helps hairdressers recreate the most fashionable looks.