Artisan Pure EDT

From the beginning, John Varvatos infuses his eponymous collection with the creative spirit and inherent traits that are so recognizable. In his own words, he designs the line for "a guy who appreciates beautiful fabrics and great details, but doesn't go overboard." Varvatos' signature approach translates the best vintage looks and tailoring techniques into an original style that is always relevant and unmistakably modern. "My philosophy is to go back to move forward," John says. "I want to say something different with a sense that is both old and new." The designer credits his early obsession with rock music and the eclectic style of artists as the catalyst for his interest in fashion. A classic move: the first thing he does after renting space for his design studio in Chelsea is buy a killer sound system. With the release of his first fragrance, John Varvatos Classic, the brand expands into a new category. Classic is a masculine fragrance, an intense yet subtle blend of spice and wood with an alluring touch of sweetness. It touches the sensual side of John Varvatos' man to instantly become a classic. The fragrance collection has since expanded to include Vintage, a fragrance with a warm, spicy sound; Artisan, an explosion of citrus that leaves a very masculine impression; Artisan Black, a deeply textured etude of contrasts that refreshes and invigorates; and 10th Anniversary Limited Edition, a rich sensual amber scent.