Jo Malone London Opens at Yerevan Mall

Guests stepped into the boutique, they were transported into a world of scent, elegance, and harmony. The store’s minimalistic design, infused with luxurious British character and an inviting, personalized atmosphere, reflected everything Jo Malone London stands for.

More than 20 prominent influencers, beauty experts, and media representatives were in attendance, experiencing the brand’s signature storytelling through fragrance.

The highlight of the evening was the captivating English Pear & Freesia—a fragrance that stole hearts with its fresh, poetic presence and became the scent symbol of the event.

Guests enjoyed:

• A curated scent journey, exploring Jo Malone London's iconic colognes and home collections

• A Calligraphy Station, offering a bespoke and elegant personal touch to their gifts

• Musical ambiance by DJ Leo Aniram, adding rhythm to the refined celebration

• Champagne toasts and warm hospitality, making the experience unforgettable

This new opening marks a significant step in our mission to bring the world’s most distinguished beauty brands closer to Armenian customers.

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