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“Our journey to the origin of Mediterranean perfumes takes us back to where everything began. To Magna Graecia and its art, philosophy, techniques…. And perfumes. Diamante, a small town with a great past. The Citrus Medica or Diamante Citron grows only here, the result of a mutation. One of the many miracles that have occurred in this stretch of the Calabrian coast caressed by Tyrrhenian breezes.”
It is the Perfect Tree, whose fruit - rich in flavour as well as perfume - symbolises the excellence of the chosen people in Jewish tradition. Rabbis come to this short stretch of the Calabrian coast to choose the finest citrons, an essential part of celebrations for Sukkot, the main Jewish holiday.
So the Diamante Citron was a must for our celebration of Mediterranean Italy, a crossroads for many different traditions. We handled it with care, as befitting a fruit that is much more than a simple ingredient. At its core lie memories, faces, merchant ships, interwoven languages. A myriad of stories which the sweet notes of the Citron retell with a modern touch: the spicy heart and soft, musky base.
Born in 2011 from the extensive experience of Gian Luca Perris, the Perris
Monte Carlo brand expresses an idea of luxury based not on appearance, but on the quality of craftsmanship.
The passion for bringing back the true art of perfumery is the brainchild of the manifestation of the brand Perris Monte Carlo.
Founded in Milan in 1981, The Perris Group is headquartered in the Principality of Monaco and today operates in over 50 countries around the world. The Group specializes in promoting both premium and niche brands.
The Perris family has been dedicated to the beauty sector for half a century.
With passion and expertise, it creates a range of successful products, launching
and marketing them internationally. The real core of the company is, however,
perfume. A passion for which has been handed down, and taken new forms,
within the family.
"I first envisaged Perris Monte Carlo while I was traveling. Looking back, I don’t know where exactly I was. Perhaps in the Middle East, when I was searching for the essence of roses. Or maybe while I was walking through the lavender fields of Provence.
What really matters though is the reason behind that first idea. And the reason is simple. I realized that I had the privilege of experiencing the traditional world of perfumes, which is still very much alive today. That I had been able to learn from great masters. That by observing their work, I was privileged to be a direct heir to a wonderful tradition. And I didn’t want all this tradition to be lost.
Bringing the wonders of the culture of perfumes to today’s world – a world so often focused on the here and now – was a considerable endeavor. It was necessary to consider not only the essences themselves, but also how we can educate others about one’s sense of smell, so that everyone can appreciate them.
“Our journey to the origin of Mediterranean perfumes takes us back to where everything began. To Magna Graecia and its art, philosophy, techniques…. And perfumes. Diamante, a small town with a great past. The Citrus Medica or Diamante Citron grows only here, the result of a mutation. One of the many miracles that have occurred in this stretch of the Calabrian coast caressed by Tyrrhenian breezes.”
It is the Perfect Tree, whose fruit - rich in flavour as well as perfume - symbolises the excellence of the chosen people in Jewish tradition. Rabbis come to this short stretch of the Calabrian coast to choose the finest citrons, an essential part of celebrations for Sukkot, the main Jewish holiday.
So the Diamante Citron was a must for our celebration of Mediterranean Italy, a crossroads for many different traditions. We handled it with care, as befitting a fruit that is much more than a simple ingredient. At its core lie memories, faces, merchant ships, interwoven languages. A myriad of stories which the sweet notes of the Citron retell with a modern touch: the spicy heart and soft, musky base.
Born in 2011 from the extensive experience of Gian Luca Perris, the Perris
Monte Carlo brand expresses an idea of luxury based not on appearance, but on the quality of craftsmanship.
The passion for bringing back the true art of perfumery is the brainchild of the manifestation of the brand Perris Monte Carlo.
Founded in Milan in 1981, The Perris Group is headquartered in the Principality of Monaco and today operates in over 50 countries around the world. The Group specializes in promoting both premium and niche brands.
The Perris family has been dedicated to the beauty sector for half a century.
With passion and expertise, it creates a range of successful products, launching
and marketing them internationally. The real core of the company is, however,
perfume. A passion for which has been handed down, and taken new forms,
within the family.
"I first envisaged Perris Monte Carlo while I was traveling. Looking back, I don’t know where exactly I was. Perhaps in the Middle East, when I was searching for the essence of roses. Or maybe while I was walking through the lavender fields of Provence.
What really matters though is the reason behind that first idea. And the reason is simple. I realized that I had the privilege of experiencing the traditional world of perfumes, which is still very much alive today. That I had been able to learn from great masters. That by observing their work, I was privileged to be a direct heir to a wonderful tradition. And I didn’t want all this tradition to be lost.
Bringing the wonders of the culture of perfumes to today’s world – a world so often focused on the here and now – was a considerable endeavor. It was necessary to consider not only the essences themselves, but also how we can educate others about one’s sense of smell, so that everyone can appreciate them.
25 850
DIor
Discover the new fragrance JOY by Dior. The feeling of joy is finally captured in a perfume with enveloping softness and energy.
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