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“Max Factor Color X-Pert Soft Touch is a luxurious compact shadow palette that will allow you to create the look you want! The silky texture of the shadows is evenly and gently applied to the delicate skin of the eyelids, without rolling or falling off. The rich pigments provide beautiful and bright shades.
The palette is available in different variations, each containing four perfectly matched shades that will make any eye color more expressive. The colors blend, blend and blend well together. Thanks to the shades' long-lasting formula, your eye makeup will look irresistible all day long.”
Max Factor was born in Russia and emigrated in 1914 to America, settling in LA to be closer to the budding film industry. Word of Max Factor’s expertise quickly spread and he was soon working with Hollywood’s leading film stars and making his own cosmetic products for a glamorous but realistic look on screen. In 1916 he started selling eye shadow and eyebrow pencils. This was the first time such products were available outside the movie industry. Four years later he launched a full range of cosmetics, calling it “make-up” – a phrase he coined. The make-up products and techniques Max Factor created for the movie industry and his Hollywood clients earned him an Oscar, but his guiding philosophy was that any woman could be glamourous given the right tools and make-up artstry skills. From mascara to foundation, eye shadow to lip gloss – Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to create her own personal glamour statement every day.
“Max Factor Color X-Pert Soft Touch is a luxurious compact shadow palette that will allow you to create the look you want! The silky texture of the shadows is evenly and gently applied to the delicate skin of the eyelids, without rolling or falling off. The rich pigments provide beautiful and bright shades.
The palette is available in different variations, each containing four perfectly matched shades that will make any eye color more expressive. The colors blend, blend and blend well together. Thanks to the shades' long-lasting formula, your eye makeup will look irresistible all day long.”
Max Factor was born in Russia and emigrated in 1914 to America, settling in LA to be closer to the budding film industry. Word of Max Factor’s expertise quickly spread and he was soon working with Hollywood’s leading film stars and making his own cosmetic products for a glamorous but realistic look on screen. In 1916 he started selling eye shadow and eyebrow pencils. This was the first time such products were available outside the movie industry. Four years later he launched a full range of cosmetics, calling it “make-up” – a phrase he coined. The make-up products and techniques Max Factor created for the movie industry and his Hollywood clients earned him an Oscar, but his guiding philosophy was that any woman could be glamourous given the right tools and make-up artstry skills. From mascara to foundation, eye shadow to lip gloss – Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to create her own personal glamour statement every day.
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